Advertisement Analysis The Television Commercial

Ad selection: The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned. Ad Justification In carbonated soft drink market since 80s to till coca-cola and Pepsi are rival company and trying to dominating each other via advertising war through printing media, video advertising, campaigns, event and doing experiential marketing. This advertisement†¦show more content†¦But as the pop fight has topped out the industry’s giant have began relying in new product flavor and looking noncarbonated beverage for growth.† (strategic management in global context feb 22, 2006). The rivalry between coke and Pepsi is legendary and not just only product development and occasionally get personal collusions which sometimes resonate their marketing and promotional activates. As Pepsi and coke are both carbonated soft drink industry , both of them made in drugs stores where coke comprised with wine, caffeine and coken at the very beginning and Pepsi ingredients was pepsin which helps in digestion system. Both products inner ingredients are quite same of having Coke Pepsi Sugar 39 gram Sugar 41 gram 34 mg caffeine 38 mg caffeine Pepsi appears to attack coke by using aggressive promotional advertisement and supported by famous people. One campaign that had big impact was 1975 Pepsi Challenge, the blind taste of Pepsi and coke and asked which one they preferred. INTRODUCTION: Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. 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