Wednesday, February 12, 2020

University of Strathclyde Marketing Strategy Coursework - 1

University of Strathclyde Marketing Strategy - Coursework Example The University has witnessed a growing number of international students in the recent due to its strategy to globalize the education sector. The report highlights the marketing strategies used by the University of Strathclyde to achieve both academic and marketing excellence in the education sector. The University of Strathclyde has a common goal of attracting high-quality students and recruiting wonderful faculty members and staff. Also, the institution targets at encouraging more alumni to make donations in support of existing school programs, as well as build up the school’s reputation and brand recognition. In order to stand out from the other Universities and Colleges in the UK, the institution focuses more on writing an effective marketing strategy that suits their environment. The institution concentrates its efforts in creating a five to seven-piece communication plan to build and sustain interest in its activities(Morfaw, 2009, p. 126). The flow of marketing information targets to the student population and focuses on the key marketing message to be communicated to its audience. Above all, the University’s marketing strategy pays more attention to the academic outcomes of the institution. The University also builds its communication around marketing specific academic programs and the previous results achieved from the same programs. The results could be based on the graduate and job placement or faculty achievements. Specific tactics used for marketing include the development of print and web collateral that contain adequate information on the programs of interest and their points of difference. Such technics enhance the University’s web presence and result in the development of more compelling pages that highlight the quality of the academic programs offered by the institution. The marketing tools also used include a tuition and scholarship net cost

Friday, January 31, 2020

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3500 words - 8

Strategic Management and Leadership - Essay Example That year it multiplied abroad deals to turn into the #1 air payload organization. In 2001 Fedex hit an arrangement with the United States Postal Service to transport mail shipments and Fedex drop boxes were set in post business locales. Today, Fedex has more than 275,000 individuals worldwide with a normal day by day volume of 7.5 million shipments. It serves in excess of 220 nations. Fedex Corp today positioned number one in client fulfillment in the Express Delivery industry. Our discussion would be the strategic analysis of Fedex as a company and in the event of doing so we will be looking into the business model, sustainability issues, the leadership approach, competitive advantage and the value chain infrastructure of the firm. Fedex is a worldwide shipping enterprise that gives services to purchasers and organizations around the world. Headquartered in Memphis, Tennessee, Fedex is headed by Fedex Corporation, which "gives vital heading and merged monetary reporting for the working organizations that contend altogether under the Fedex name around the world: Fedex Express, Fedex Ground, Fedex Freight, and Fedex Services." These organizations work under the aphorism of "work freely, contend on the whole and oversee synergistically." By working autonomously, every Fedex organization can center solely on conveying the best service for its particular market and abstain from squandering time and assets on issues unaffiliated with its centre business. Contending on the whole under the well-known Fedex name guarantees that the greater part of the working organizations profit from being a part one of the worlds most distinguished brands. Fedex is presently a $29 billion organization and posted incomes in abundance of $35.5 billion in financial 2009. From shipping only 186 bundles on its first day of operations in 1973, the organization has

Thursday, January 23, 2020

the good earth type 2 journal :: essays research papers

The Good Earth Type Two Journal—The Good Earth—Wang Lung, Olan, Lotus, Uncle â€Å"Are we not to see the moth-browed bride?†Pg.24  Ã‚  Ã‚  Ã‚  Ã‚  Tactless- The uncle is tactless because everyone already expects a farmer’s wife to be unattractive and he has no remorse to mock his nephew. â€Å"This woman is well enough!†Pg.28  Ã‚  Ã‚  Ã‚  Ã‚  Content- Wang Lung becomes content with his wife when he learns that she cares for him more than anyone else. â€Å"When I return to that house it will be with my son in my arms. I shall have a red coat on him and red-flowered trousers and on his head a hat with a small gilded Buddha sewn on the front†¦Ã¢â‚¬  Pg.34  Ã‚  Ã‚  Ã‚  Ã‚  Pretentious- Olan is pretentious because she wants to show the great house that she is no longer the slave that they knew, but she is a successful wife that has borne a healthy young son. â€Å"Thus everyone will know I have a son!†Pg.39  Ã‚  Ã‚  Ã‚  Ã‚  Proud- Wang lung is proud to have a son as his first child. It is a symbol of good fortune, and he wants the word of his son and good fortune to be known to everyone. â€Å"I will tell your words to the whole village!† Pg.66  Ã‚  Ã‚  Ã‚  Ã‚  Coercive- The uncle coerces Wang Lung to giving him money by threatening him to tell the village that Wang Lung cursed his whole family, his flesh and blood. â€Å"My nephew there he has silver and he has food, but he will give none of it to us, not even me, and my children, who are his own bone and flesh.†Pg.77  Ã‚  Ã‚  Ã‚  Ã‚  Contemptuous- The uncle is becomes contemptuous after his second visit to Wang Lung asking for money. After he is turned away with nothing he attempts to turn the village upon him their hunger forcing them to scorn him for having food. â€Å"There and there and there!†Ã¢â‚¬ ¦ â€Å"That is for a thief!† Pg.119  Ã‚  Ã‚  Ã‚  Ã‚  Reproachful- He is reproachful of his children for belittling themselves by stealing. He does not know how to be proud of someone that steals. â€Å"There is nothing to sell except the girl.†Pg.124  Ã‚  Ã‚  Ã‚  Ã‚  Truthful- Olan is truthful to Wang Lung by telling him that the only way to get back to the land in their current situation is to sell their only girl to slavery. â€Å"If I had the gold and the silver and the jewel, I would buy land with it, good land, and I would bring forth harvests from the land!† Pg.130  Ã‚  Ã‚  Ã‚  Ã‚  Sincere- Wang Lung is sincere because he would not buy luxuries for himself, but instead he would but land that would sustain all generations to come and could never be taken away.

Wednesday, January 15, 2020

Delivery of Human Service Program

Delivery of Human Services Program Jakiya Burse BSHS 471 Deborah Machold October 28, 2012 Delivery of Human Services Program Many people rely on human service programs. This paper will discuss the delivery of  human service program for men, women, and teenagers. There are various men, women, and teenagers that need help with reproductive health care education. Planned Parenthood provides sex education to men, women, and teenagers. Planned Parenthood acts as an advocate for their clients. Planned ParenthoodAccording to  Ã¢â‚¬Å"Planned Parenthood†Ã‚  (2012),  Ã¢â‚¬Å"for nearly 100 years, Planned Parenthood has promoted a commonsense approach to women’s health and well-being, based on respect for each individual’s right to make informed, independent decisions about health, sex, and family planning† (Planned Parenthood). Planned Parenthood healthcare providers offer men and women affordable medical care. How Services are Delivered Planned Parenthood has be en able to be around for so long because this organization provides their clients with trustful healthcare services and information.According to  Ã¢â‚¬Å"Planned Parenthood†Ã‚  (2012), services are delivered to clients through â€Å"preventive, primary care, which helps prevent unintended pregnancies through contraception, reduce the spread of sexually transmitted infections through testing and treatment, and screen for cervical and other cancers. Caring physicians, nurse practitioners, and other staff take time to talk with clients, encouraging them to ask questions in an environment that millions have grown to trust (Planned Parenthood). Planned Parenthood offers supports group to clients who have had an STD before or who have terminated a pregnancy in the past.Depending on the location the services offered by Planned Parenthood are abortions, birth control, emergency contraception (morning after pill), general health care, HIV testing, LGBT services, men’s health c are, pregnancy testing and services, STD testing, treatment and vaccines, and women’s health care   (â€Å"Planned Parenthood†,  2012). Some of the  services offered require an appointment to be set up. Others can be seen on a walk-in basis. Educating According to  Ã¢â‚¬Å"Planned Parenthood†Ã‚  (2012),  Ã¢â‚¬Å"Planned Parenthood known for provided reproductive services to their clients.Planned Parenthood offers easily understandable and  honest data that allow women, men, teens, and families to make informed choices and lead healthy lives. Planned Parenthood is proud of its very important role in providing young people with honest sexuality and relationship information in classrooms and online to help reduce the nation’s disturbingly high rates of teen pregnancies and sexually transmitted infections. Nearly 1. 2 million youths and adults participate in Planned Parenthood educational programs every year (Planned Parenthood). EvaluationAccording to  Ã¢â‚¬Å"Planned Parenthood Of New Mexico†Ã‚  (2012),   medical services are provided in accordance with high medical standards set forth by the Planned Parenthood Federation of America and are closely monitored by the Medical Director. The affiliate is evaluated on a regular basis by PPFA to ensure that PPNM meets all standards for accreditation. PPNM went through this process in April 2007 and received a four-year accreditation. PPNM's Standard and Guidelines as well as other, manuals were recommended or used as models for other affiliates (Our History). Conclusion Planned Parenthood has been around for 95 years.In those 95 years this human services program has continued to provide clients with reliable healthcare that the client can trust. Planned Parenthood advocates for public policies to make sure clients have access to the services provided. Planned Parenthood also provides education to men, women, and teenagers around the world about human sexuality. References P lanned Parenthood. (2012). Retrieved on October 28, 2012 from http://www. plannedparenthood. org/about-us/who-we-are-4648. htm Planned Parenthood of New Mexico. (2012). Retrieved October 28, 2012 from http://www. plannedparenthood. org/new-mexico/our-history-3150. htm

Tuesday, January 7, 2020

Analysis Of Google Human Resource Team - 978 Words

employee with the required skills as well as fresh ideas. In an external hiring function, the Google human resource team can attract more qualified applicants. The employee selection process in Google mostly includes notifying, reviewing, screening, interviewing, testing and selecting the well-qualified applicants. The human resource team reviews resumes, and match applicant’s qualifications to the job essentials. The qualified candidate’s application paperwork is evaluated by using different evaluation forms. Only the job applications that meet all the requirements will be kept for the next steps of the selection process. Before the company decides to make an offer to a job candidate Google obtains many interviews in the screening process. The human resource team in Google obtains the interview over the phone. These types of interviews can help limit the field of applicants. The telephone interview is also helpful for the company to figure out if the job seeker has the essential qualifications for a face to face interview. The Google human resource team uses structured interviews concepts, as well as job knowledge evaluation. Structured interviews are the most popular way for Google to evaluate capability for a given task. Structured interviews are great tools to figure out details such as the applicant’s expectations and perspectives about Google. This information clearly shows the person job and organization fit. The most important process in theShow MoreRelatedHuman Resource Management at Google1183 Words   |  5 PagesGoogle is one of the multinational corporations with excellent human resource management. Critical analysis and global rating shows that it has a good corporate culture as far human resource management is concerned, and has kept improving over time. Its current status in which the employees’ involvement in overall decision making and production has significantly boosted its performance. By adopting participatory decision making, its daily value creation activities is subject to refined ideas fromRead MoreGoogle Inc. As A Business755 Words   |  4 PagesObjective The article has been formulated to analyze Google Inc. as a business. Google Inc is one of the corporations with the remarkable stories of how a simple innovation can be turned into a global corporation with the right set of skills. Google Inc. specializes in the provision of advertising, search, hardware products, operating systems, and enterprise (Google Company, 2015). The paper analyzes the management approach, formal structure, and functions to assess the areas that can be improvedRead MoreInfrastructure, Resources And Cost Analysis1256 Words   |  6 Pages4 INFRASTRUCTURE, RESOURCES AND COST ANALYSIS 4.1 Infrastructure Analysis As mentioned in the comprehensive infrastructure analysis section above. The planned smart phone application will be incorporated into the current three-tier web platform architecture. The smart phone application will be the new presentation tier which hosts static contents and communicate with the logical tier through secured https protocol. The logical tier then communicate with the date tier, processes the request and responseRead MoreAn Organization That Has A Human Resource Department Essay1366 Words   |  6 PagesSince I have had almost no experience in working for an organization that has a Human Resource department, I chose to do some research on a well-known, successful company that started in the Bay Area, in Northern California. This company has been consistently rated as the best company to work for in the world and it credits its success to its innovative Human Resources policies. Its headquarters are in Mountainview, California ( a 45- minute drive from my house) wi th many amenities for employeesRead MoreHuman Resource Theories and Concepts1609 Words   |  7 Pagesexplain, using Human resources models, concepts and assumptions, how and why people are of value to organisations and how and why it is assumed that HRM/SHRM can contribute to company success through valuing and managing its employees. According to Legge (2009 pg77), human resource management is defined as the strategic and approach to the management of an organizations most valued assets which is the people or the staff members. There is a traditional definition or way of human resource managementRead MoreThe Benefits Of Web Analytics1285 Words   |  6 Pagesstates that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories: (Younus, 2011) Often, companies either are not aware of or forget the above, leaving the analystsRead MoreHuman Resource Theories and Concepts1594 Words   |  7 Pagesexplain, using Human resources models, concepts and assumptions, how and why people are of value to organisations and how and why it is assumed that HRM/SHRM can contribute to company success through valuing and managing its employees. According to Legge (2009 pg77), human resource management is defined as the strategic and approach to the management of an organizations most valued assets which is the people or the staff members. There is a traditional definition or way of human resource managementRead MoreThere Is No I In Team Essay1721 Words   |  7 PagesHe assimilated his employees using the fundamental aspect of business development: team building. In the competitive business market, corporations try to produce more with fewer resources. The corporations that have the highest production per worker along with limited resources, flourish in the business world. The main question many organizations struggle with is how to increase productivity. Research has proven team building exercises have drastically improved production in the workplace. The relationshipRead MoreThe Manager Of Human Resource1069 Words   |  5 PagesDear Hilary, After reading your case scenario as the Manager of Human Resource, I would like to recommend you following things as written below: †¢ Company’s Goal, Mission and Vision: First of all, I will recommend you to make a proper mission, vision and values statement for the company. These are the roots of any organization which lead a path for their staff and give motivation to maintain or achieve that goals. As stated in quotation: â€Å"It is impossible to have a great life unless it is a meaningfulRead MoreGoogles Approach : The Humanistic Approach2308 Words   |  10 Pagesimportant thing discovered was what human resource philosophy should be based on, which is also a very integral thing to know and understand before going on and focusing on the philosophies Google has implied into their company This is that HR philosophy should be based on the following beliefs: â€Å"Human beings are the most important assets in the organization. Human beings can be developed to a great extent as they have creative energy, which is utilized only partially. Human beings feel committed to their

Monday, December 30, 2019

Science Fiction, Melodrama and Western Intersect in David...

Science Fiction, Melodrama and Western Intersect in David Lynch’s Dune A genre is a grouping of works, in this context a grouping of films, that are somehow similar or related in content or style. Genres are not strictly uniform over a period of time and do allow for growth and adaptation of their definitive characteristics. As the film industry has developed through the past century, various genres of films have emerged and are still evolving. Aspects of genres have been redefined and intermingled through the history of film. There have also been, throughout the progression of filmmaking, films which do not strictly fall into one genre or which combine elements of several genres. David Lynch’s 1984 film Dune is a fascinating case†¦show more content†¦Melodrama, as a film genre, is deeply rooted in the institution of the family and various incarnations and evolved states of the family unit. Familial issues arise more often in science fiction than has been widely acknowledged. The futuristic universe of Dune and all of the action of the f ilm is motivated by inter- and intra familial conflicts and resolutions. Science fiction, at times, appears to be merely a scientific or futuristic setting for the same kind of melodrama film that has been made for years. However, according to Westfahl, â€Å"science fiction reconstructed melodrama in a manner which complicated and undermined its traditional clarity† (193). Thus whereas in a melodrama such as The Cobweb, the initial conflict of the narrative is merely left unresolved (but on an optimistic beat), in the science fiction melodrama, the film is ended with â€Å"a hopelessly compromised happy ending† (Westfahl, 203). Such is the case with Dune: as the film closes, rain pours down on the desert planet. The rain is meant to represent a positive miracle and something that is desirable, but the fact that rain would turn the desert sand to mud, potentially drowning and killing the giant worms and thus ending all spice production is ignored. The ending leaves the film on a happy note, but the ending has not resolved the film: it had added more conflict to be resolved. Dune is

Saturday, December 21, 2019

Advertisement Analysis The Television Commercial

Ad selection: The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned. Ad Justification In carbonated soft drink market since 80s to till coca-cola and Pepsi are rival company and trying to dominating each other via advertising war through printing media, video advertising, campaigns, event and doing experiential marketing. This advertisement†¦show more content†¦But as the pop fight has topped out the industry’s giant have began relying in new product flavor and looking noncarbonated beverage for growth.† (strategic management in global context feb 22, 2006). The rivalry between coke and Pepsi is legendary and not just only product development and occasionally get personal collusions which sometimes resonate their marketing and promotional activates. As Pepsi and coke are both carbonated soft drink industry , both of them made in drugs stores where coke comprised with wine, caffeine and coken at the very beginning and Pepsi ingredients was pepsin which helps in digestion system. Both products inner ingredients are quite same of having Coke Pepsi Sugar 39 gram Sugar 41 gram 34 mg caffeine 38 mg caffeine Pepsi appears to attack coke by using aggressive promotional advertisement and supported by famous people. One campaign that had big impact was 1975 Pepsi Challenge, the blind taste of Pepsi and coke and asked which one they preferred. INTRODUCTION: Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.Show MoreRelatedPortrayal Of A Woman s Independence1400 Words   |  6 Pagesa woman’s independence in television advertisements. The goal was to determine if there was a difference in how women are portrayed in TV commercials when they target male and female dominant audiences based on a woman’s independence. I hypothesized that more commercials will portray woman as independent when targeting female audiences than when targeting male audiences. Fifty commercials were recorded from two different networks: Bravo Network, to analyze the commercials directed towards a femalesRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pagesconducted on effects of television commercials before this. A television commercial is used to spark interest in a product or services; without this influential and do minant form of advertisements, the majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.TheRead MoreThe Effect Of Women s Media1517 Words   |  7 PagesResearch Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society? Thesis: Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affects the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. It is important to establish the affects that television has on a women’s image because it influences viewer’s attitudes andRead MoreProduct Market Analysis Essay777 Words   |  4 Pagesï » ¿ Product Market Analysis COM/100 November 17, 2013 Product Market Analysis Paper In 1873, Adolph Coors and Jacob Schueler, both German immigrants established Golden, Colorado brewery. In 1880, Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing introduced Coors Rocky Mountain Spring Water. The product wasRead MoreLeonard V. Pepsico. Essay876 Words   |  4 PagesReview/IRAC Case Citation John D.R. Leonard, Plaintiff v. Pepsico, Inc., Defendant 88 F.Supp.2d 116 (1999) Key Facts Pepsico conducted a test of a new promotion in the Pacific Northwest from October 1995 to March 1996 where plaintiff saw the advertisement and contended that it offered a Harrier Jet. Through acquaintances, plaintiff raised $700,000, and wrote a check to Pepsi along with 15 pepsi points and a filled out order form for 7,000,000 additional Pepsi points. Defendant’s fulfillment houseRead MoreThe Correlation Between Television Advertising And Obesity1508 Words   |  7 Pagesand significance of the relationship between Television advertising and obesity. This issue has raised major debates among policy makers, academicians, the public and even marketers themselves. The most commonly used measure of obesity is the Body Mass Index (BMI) and it is calculated by dividing the weight by the square of individual’s height. The Hasting’s review (2003) states that a majority of children’s food promotion is conveyed by television advertising, with the majority of suc h promotionsRead MoreThe Obesity Epidemic Of Obesity967 Words   |  4 Pageshigh-calorie appetising junk foods in conjunction with the influence of television programming, video games, computers and tablets that discourage exercise. Theoretically, there are two consequences to regular television viewing, which are a decrease in physical movement and an increase in consumption of junk food as a result of junk food advertisement exposure. While there is a continuing dispute regarding how food commercials impact the occurrence of obesity amongst children and adolescents and,Read MoreMedia Based On Social Stereotypes930 Words   |  4 Pages This paper includes critical analysis of media based on social stereotypes. There are two advertisements used one is based on gender inequality and the other is based on the gender biased and racial inequality. These two advertisement’s provides a good example of how media influences society. Analysis of these advertisement will show how t he creator of the advertisement uses social stereotypes. Advertisement 1 analysis Nowadays the representation of gender in media has become very common. It isRead MoreOpdivo Advertisement Analysis. Medical Commercials Are1125 Words   |  5 PagesOpdivo Advertisement Analysis Medical commercials are something that the general public have learned to phase out if it has nothing to do with them or anyone they know. These prescription drug advertisements are usually jam-packed with too much information and often leaves their audience snoring. However, the newest commercial for Opdivo (Nivolumab) recently caught my attention. Through its use of emotional tones, symbolic visuals, and hopeful tagline, Opdivo is able to capture the interest of someoneRead MoreChanging Face of Indian Advertisements1456 Words   |  6 PagesTHE CHANGING FACE OF ADVERTISEMENTS IN INDIA ASHIMA JAIN LEATHER DESIGN SEMESTER-7 NATIONAL INSTITUE OF FASHION TECHNOLOGY NEW DELHI ABSTRACT This study is to examine how a consumer connects with promotional techniques used by advertising industry in India. The advertising industry in India is changing at a very fast pace. The promotional techniques that are now being used by the companies is focusing on a social cause and using common people as their brand representatives rather than using celebrity